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The history of creating value

02 | 04 | 2015
How humans created value and made money throughout the centuries

Humans have always been entrepreneurs; and it is this inherent to human-nature drive that has arguably allowed for society to develop in the way it has. From the pre-historic years until the years preceding the Industrial Revolution, entrepreneurial progression had been linear.

However, the technological advances associated with this historic moment created the necessary conditions for entrepreneurship to flourish and start exhibiting an exponential increase. Today, with the introduction of Web 2.0 the possibility of adding value to any kind of Idea and make money out of it has become much easier! But let’s explore Entrepreneurial Opportunities throughout the centuries in further detail.  

The Hunter Age: Individuals live together in small groups. The formed communities are ruled by an egalitarian social ethos, while their lifestyle is primarily nomadic. Survival instincts prohibit the expressiveness of entrepreneurial ventures.

The Grower Age: Individuals still live in small communities, but increasingly adopt a less nomadic lifestyle. This shift is facilitated by the fact that people start cultivating the land and growing their own food. Food collection becomes more stable. Human grievances start kicking in society. Social tensions increase as some individuals find it easier to steal than grow their own food.  

The Warrior Age: War becomes the prevailing state of affairs. The ultimate aim it to increase the King’s wealth. This, in turn, allows the vassals to increase their land and slaves. Competition becomes fierce, introducing entrepreneurial instincts in the societal mainstream.

The Craftsman Age: Individuals, who are not enough of a risk-lover to go to war for the King, but aspire becoming something other than peasants, form bigger groups and give birth to the city. It is in the cities that entrepreneurship in the form we know it today makes its first appearance: craftsmen or artisans make objects of both a useful and decorative nature with the ultimate goal to sell them.

The Explorer Age: Social relationships and needs change. City-men become eager to understand the world. They start travelling, bringing back to the respective metropolis exotic goods that, in turn, allow for the introduction of new entrepreneurial ventures.

The Merchant Age: By now the whole world is discovered. Former explorers want to stay at their home-countries for a little while and live on the fruits of their explorative ventures. To do so, they become merchants and sell the goods appropriated from the newly discovered lands.

The Mechanization Age: Merchants find ways to increase their production: machines are created. This allows the entrepreneurs of the time to achieve mass production in a very short period of time. Value is now being created much faster and with much less effort. The levels of productivity start exhibiting a non-linear increase.

The Industrialist Age: Electric-power makes machines go on fire. Production is now faster than before, while the quality of the produced goods is much better. All these create the conditions that allow entrepreneurial initiatives to prevail like ‘mushrooms after a rainfall’.

The Oil Age: Oil becomes the new focus of entrepreneurs. Without it, trucks and ships cannot move goods around the world, cars cannot be driven, and plastic-bags cannot be made. A new race begins: the race of oil discovery.

The Corporate Age: Problems surrounding production and how this should be distributed are now solved. So what should an entrepreneur do now? The entrepreneurial focus is now concerned with the transformation of big factories into corporations with lots of departments that only a good entrepreneur can organise! A new acronym that in a way becomes a word itself is created: CEO.

The Financial Age: Corporations are now very big and make supernormal profits. Bankers introduce the next smart entrepreneurial move: they buy these big successful corporations and sell them straight away for much more money. The leading entrepreneurs of the era are bankers.

The StartUp Age: Creative and hardworking individuals realise that when working in a large corporation rarely get the returns (wage, corporate recognition of efforts, or allowance of creativity) they deserve, as their agency is too small to reflect their efforts. Technological advances, however, make the costs of starting a company significantly lower. This incentivises talented individuals to take initiatives and make their dreams come true: everyone who is talented can now become an entrepreneur.  Entrepreneurial initiatives are now skyrocketing!

Today, we live in the StartUp Age. We live at a time that the most efficient way to become an entrepreneur is by becoming a StartUper. And it is WinnersFund that can give you the necessary tools to achieve this. 


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